Pentrail & Stag
Outcome: A journal and packaging system that moved Pentrail from utility stationery to a premium, giftable product.
Pentrail is a premium stationery brand crafted for working professionals and enthusiasts who value design, detail, and daily journaling. With a focus on clean aesthetics and thoughtful usability, their product line includes journals, pencils, and writing tools that elevate the everyday desk experience.
CLIENT
Pentrail
PROJECT DURATION
2022
SERVICE AND OFFER
Packaging
Product Design
PROBLEM
Pentrail needed a design system that matched their premium positioning while catering to a niche but growing audience of design-conscious professionals—along with an innovative product line, including a one-of-a-kind journal for left-handers.
SOLUTION
We created a cohesive design language for Pentrail’s journals and packaging that reflected professionalism, subtle luxury, and usability. From layout to typography to color palette, each detail was chosen to align with the brand’s ethos. The left-handed journal featured a reversed spine orientation, intuitive layout, and ergonomic writing flow.
VALUE DELIVERED
• Packaging that matched the elegance of the product
Unique left-handed journal experience
Enhanced brand perception on both shelf and screen
Product designs ready for scale and production
APPROACH
Researched habits and needs of professional stationery users
Designed packaging with tactile and visual appeal
Delivered clean, clutter-free layouts for journals
Developed variations optimized for different user preferences (including left-handers)
SUMMARY