Miss Olive
Outcome: Life-sized dressed dolls and in-store collaterals that turned each new Miss Olive store into a playful brand experience.
Miss Olive is a vibrant fashion label for girls under 15, offering stylish everyday outfits and charming partywear. With a growing presence across India, the brand focuses on making fashion fun, expressive, and age-appropriate for young girls.
CLIENT
Miss Olive
PROJECT DURATION
2019 - Ongoing
SERVICE AND OFFER
Indoor Branding
Marketing collaterals
PROBLEM
As Miss Olive expanded its retail footprint, the brand needed a playful, immersive in-store identity that would instantly connect with young shoppers and their parents. The challenge: translate the brand’s cheerful spirit into physical spaces in a way that was both memorable and Instagrammable.
SOLUTION
We brought Miss Olive’s personality to life by designing life-sized dolls dressed in actual Miss Olive outfits. These custom dolls were featured on signboards and within the store displays—creating a unique, dollhouse-like vibe that delighted young visitors. To complement this, we also produced grand opening videos for store launches, helping the brand build excitement both offline and online.
VALUE DELIVERED
• A signature retail concept that instantly set stores apart
Emotional connection built with young audiences
Strong visual consistency across locations
Boosted brand buzz through opening videos and social content
APPROACH
Concept Development:
Designed a series of dolls styled in Miss Olive dresses to match real-time product collections
Ensured designs felt magical and relatable to girls aged 5–15
Retail Branding:
Dolls printed on store signboards and integrated into display setups
Visual storytelling across space to feel like stepping into a fashion fairy tale
Video Content:
Created launch videos capturing the vibe of each store and amplifying reach on digital platforms
SUMMARY